Loren Omoto

Innovator, Strategist, Educator

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Is that really what you meant to say?

There are some pretty funny examples in this blog post, mostly from the media world. Behind it all, the author makes a serious point:

Consequences of thinking about content after the design process is completed can be pretty embarrassing. Content-first design is where it’s at.

For all designers, the task of creating a color palette, layout, interactivity, multimedia, etc., can seem to be most important. Even overwhelming. But it shouldn’t be our top priority.

We need to think about content first. As the original writer points out, doing otherwise is like creating the container before you know what’s going to go into it.